Monthly Archives: March 2006

Note: The following is a repost from the Horn Group Blog. So what would happen if you did away with the traditional corporate brochureware website and replaced it with a blog? I don’t mean replace a static website with a … Continue reading →

Note: The following is a repost from the Horn Group Blog. Everyone’s talking about the death of the press release, and in terms of media relations they’re probably right. Despite this a few enterprising professionals, having discovered that releases sent … Continue reading →

Note: The following is a repost from the Horn Group Blog. There is no question that blogging and the social media phenomenon is a major disruptive force that is quickly and profoundly changing the way companies communicate with their constituents. … Continue reading →

Note: The following is a repost from the Horn Group Blog. So, what is the role of marketing and PR in a world where companies converse directly with the public? Is our profession headed for extinction? I don’t think so. … Continue reading →