Note: The following is a repost from the Horn Group Blog.
DL Byron said something really interesting at his panel during the New Communications Forum this week. He said that an article in the New York Times resulted in barely a blip in traffic for his Clip-n-Seal site, but a short mention in Boing Boing resulted in a massive spike in traffic and online sales. Makes sense… even seems obvious, but the implications are still a little shocking.